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The story of Disney
Walt Disney arrived in California in the summer of 1923 with high hopes. Soon after the success began. A distributor in New York, M. J. Winkler, agreed to distribute the “Alice Comedies” on October 16, 1923, and this date marks the beginning of the Disney company. Originally known as the Disney Brothers Cartoon Studio with Walt Disney and his brother Roy, the company soon changed its name to the Walt Disney Studio.
From humble beginnings as a cartoons studio in the 1920s to its preeminent name in todays entertainment industry, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family.
The Walt Disney Company is a leading diversified international family entertainment and media enterprise. They work within the following business segments:
Parks, experiences and consumer products
Disney’s stories, characters and experiences reach consumers in every corner of the globe. With operations in more than 40 countries, their employees and cast members work together to create entertainment experiences that are cherished worldwide.
The Walt Disney Company has been at the forefront of family entertainment in Europe for over 80 years. And they are dedicated to creating innovative, entertainment experiences for children and families.
Parks, experiences and consumer products brings Disney’s stories to life through Parks and Resorts, toys, apps, apparel, books and stores.
While the cartoons gained popularity in movie houses, the Disney staff discovered that merchandising the characters would be an additional source of revenue. A man in New York offered Walt $300 for a license to put Mickey Mouse on some pencil tablets that he was manufacturing. That was the start of Disney merchandising. Soon there were Mickey Mouse dolls, dishes, toothbrushes, radios – the possibilities are almost endless.
Because of merchandising rights, Royal Trading Designs are able to sell all kinds of special products. Products with Disney princesses, Mickey Mouse and a lot of other characters.